The pet industry is often referred to as an industry built on passion. That passion drives innovation through not only exciting new product launches, but also through the introduction of new pet businesses and existing businesses to the pet scene. As small pet business coaches, we here at BlogPaws are constantly on the look out... The post Pushing Pet Industry Innovation: BlogPaws Best Award Winners at Global Pet Expo 2024 appeared first on BlogPaws.

Have you ever considered refreshing your brand? It could be something as simple as updating your packaging or logo, or it could be a bigger change, like changing your brand colors or your product’s name.  That’s where a brand refresh or a rebrand comes in.  But why would someone want to make changes to an... The post Things to Consider When Rebranding a Small Business appeared first on BlogPaws.

To our talented BlogPaws Community, We tried this format once before intending to possibly do more of these. Then, it was sidelined with so many exciting changes and updates to BlogPaws, as a whole, and our paid membership, the PetBiz Collaborative. However, an important conversation has been repeatedly coming up in the pet industry that... The post Letter to the BlogPaws Community: Trade Shows and Our Role as Creators appeared first on BlogPaws.

In the ever-evolving landscape of search engine optimization (SEO), understanding algorithms and ranking factors continues to be an important part of ensuring you are doing as much as you can for your website to be found. One of those aspects is Google E-E-A-T, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. But what exactly is... The post Demystifying Google E-E-A-T for SEO: Your Guide to Expertise, Experience, Authoritativeness, and Trustworthiness appeared first on BlogPaws.

In October 2023, Google announced new email sender guidelines for bulk senders to Gmail accounts. They call these “Email Sender Guidelines,” and while Google titles them “guidelines,” they make it clear that these are requirements. There is a lot to unpack here. First and foremost, while Google states this applies to bulk senders (anyone who... The post All About Google’s New Email Sender Guidelines For 2024 appeared first on BlogPaws.